A website without a strategy is like a vacation getaway without a plane ticket.
Work with a designer or agency that takes the time to understand your business and the current digital market. They should take the time to understand your goals.
Targeting the right customer:
- What problems are your potential customers facing and how your business helps them.
- Understand your competition
- Understanding your customers and where they spend their time online.
- General interest of your customers
- How much do they make?
- Age and gender
Digital marketing that targets that specific persona (customer):
Market to your target audience – touch on their pain points (problems they’re facing) and express how your business can help them.
Conversion focused website:
- Make it as easy and user friendly as possible for potential customers to make a purchase or book a call.
- Add obvious Call To Action buttons on your website to convert those potential customers into well.. Customers.