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Website Strategy

A website without a strategy is like a vacation getaway without a plane ticket.

Discovery:

Work with a designer or agency that takes the time to understand your business and the current digital market. They should take the time to understand your goals.

Targeting the right customer:

  • What problems are your potential customers facing and how your business helps them.
  • Understand your competition
  • Understanding your customers and where they spend their time online.
  • General interest of your customers
  • How much do they make?
  • Age and gender

Digital marketing that targets that specific persona (customer):

Market to your target audience – touch on their pain points (problems they’re facing) and express how your business can help them.

Conversion focused website:

  • Make it as easy and user friendly as possible for potential customers to make a purchase or book a call.
  • Add obvious Call To Action buttons on your website to convert those potential customers into well.. Customers.

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