A product design challenge focused on increasing activation, improving seller success, and creating a more intuitive live-commerce experience.

problem

TalkShopLive’s existing onboarding created friction for both shoppers and sellers. New users landed on a generic homepage with no personalization, while sellers were pushed into a long, transactional setup flow that asked for payout details before they ever saw value. This led to early drop-off, low activation, and no clear path toward high-impact actions like adding products or creating a show.

solution

I redesigned onboarding around value-first moments: shoppers receive a personalized feed within seconds, and sellers enter a guided, confidence-building setup flow that immediately drives them to the highest-leverage action — adding their first product. The solution uses lightweight steps, clear progress indicators, and contextual guidance to increase activation and accelerate time-to-first-show.

Streamlining onboarding to boost activation and accelerate the actions that drive TalkShopLive’s marketplace growth.

Wireframes focused on collapsing unnecessary steps, consolidating identity creation, removing early friction (like premature payout setup), and designing a clear, motivating stepper that leads sellers directly into adding their first product.

The polished UI introduces improved hierarchy, new design-system components, and a more modern visual rhythm. Each screen reinforces clarity, reduces cognitive load, and provides strong guidance — allowing shoppers and sellers to feel successful within their first minute on the platform.