Designing clarity, structure, and growth from the inside out. When I first joined forces with Sunbowl Systems, they were growing fast — but their systems, positioning, and client experience hadn’t caught up to the momentum. They had the talent and drive, but not the structure to scale efficiently or communicate their value clearly.
the approach
I started by getting to know their world — their team, their clients, their vision. Through user personas and growth roadmaps, we uncovered what mattered most to their audience and where internal bottlenecks were holding them back. That turned into a series of positioning and growth workshops, where we refined their offer and aligned the team around a clearer direction.
From there, I moved on to building systems that would support their next stage of growth — fulfillment, sales, and client databases designed to streamline operations, improve visibility, and eliminate repetitive manual work. These tools helped the team save hours each week and make faster, more informed decisions.
In parallel, I redesigned the Sunbowl Systems website to reflect their new clarity — turning a complex offer into a simple, confident message that converted. I also designed several client websites under the Sunbowl umbrella, translating the same strategic thinking into tangible sales results for their clients.
the outcome
What began as a systems cleanup evolved into a complete business transformation. Partnering with the CEO, I helped reposition Sunbowl as a Shopify Growth Partner, strengthening brand credibility and increasing recurring clients by 40%. Collaborating with the engineering team, we built Sunbowl OS, a scalable internal platform that streamlined operations and reduced annual churn by 60%. The team went on to deliver high-impact Shopify projects for enterprise clients like Delta Airlines, Chick-fil-A, and Cava — including a Delta campaign that generated $800K in 24 hours without paid marketing. We also launched a subscription growth program that now serves 22 clients and drives $60K in monthly recurring revenue, setting the foundation for scalable, sustainable growth.
