Celebrating 100 years of Delta through design and experience.

problem

Delta wanted to celebrate its 100-year anniversary by launching a limited-edition merchandise line for SkyMiles members and the general public. But they didn’t yet have a dedicated online store to host the collection. The challenge was to design and launch an experience that reflected Delta’s heritage and premium brand — while handling a high surge of traffic and driving real sales momentum from day one.

solution

Delta wanted to celebrate its 100-year anniversary by launching a limited-edition merchandise line for SkyMiles members and the general public. But they didn’t yet have a dedicated online store to host the collection. The challenge was to design and launch an experience that reflected Delta’s heritage and premium brand — while handling a high surge of traffic and driving real sales momentum from day one.

Working in a fast-paced, collaborative environment, I led the design of the online store — balancing user needs with brand storytelling and technical feasibility. Within 24 hours of launch, the Delta Shop generated millions in sales, exceeding expectations and becoming a digital extension of Delta’s legacy of excellence.

A custom system built to streamline operations, fulfillment, client roadmaps, and sales. It centralized workflows, improved visibility, and helped the team operate more efficiently and scale with confidence.

A custom system built to streamline operations, fulfillment, client roadmaps, and sales. It centralized workflows, improved visibility, and helped the team operate more efficiently and scale with confidence.

A custom system built to streamline operations, fulfillment, client roadmaps, and sales. It centralized workflows, improved visibility, and helped the team operate more efficiently and scale with confidence.