Perch Property Tech

helped Perch scale their mortgage platform through UX improvements, design systems, and feature launches.

2024-2025

problem

Perch’s growing user base and expanding product features created inconsistencies in design and friction in user experience, leading to confusion around document management and slower feature delivery.

solution

Redesigned the document hub for clarity and ease of use, refined the design system for scalability, and introduced product requirement documentation—streamlining collaboration and reducing design-to-development time by 40%.

As Perch grew, their platform needed to support more users, advisors, and complex workflows without losing clarity. I joined as a Senior Product Designer to bring order and scalability to their experience. Through research and collaboration with the product and engineering teams, we redesigned the document hub to make the mortgage process more transparent and intuitive. I also refined their design system and introduced product requirement docs—building a foundation that helped the team ship faster, stay consistent, and scale with confidence.

the approach

Relied heavily on rapid wireframing and user feedback to validate ideas early. Collaborated with product and engineering to refine the design library, introduce documentation standards, and streamline workflows for scalable, consistent delivery.Built scalable systems—refining the design library, introducing documentation standards, and improving cross-team collaboration to ensure consistent, efficient delivery.

the outcome

The new document hub simplified the mortgage process for users and reduced advisor support requests. Design consistency and documentation improved feature turnaround time by 40%, setting Perch up for faster, more confident product growth.

year

2023-2024

time frame

1 year

tools

Figma, Bootstrap, AI, Notion, WP, Google

category

Product Design

01

Refined Perch’s design system for scalability and efficiency—standardizing components, improving documentation, and reducing design-to-development time by 40%. This allowed the team to ship features faster and maintain consistency as the product scaled.

02

Integrated the refined design system into the broader product ecosystem—ensuring seamless alignment across new features, user flows, and platforms. Partnered closely with product managers to define requirements and priorities, and collaborated with engineers to implement scalable components that improved handoff, reduced rework, and accelerated release cycles.

03

The final Perch platform provided homebuyers with a seamless, end-to-end mortgage experience. From managing documentation to collaborating with advisors online, users could navigate the process confidently and efficiently, reducing friction and making homeownership more accessible.

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Open to senior full-time roles — remote, Canada