UX/UI Website Redesign Step 1: Discovery Call (Work in process) Step 2: After reviewing the recorded calls I've gathered all my notes. Some Key Takeaways Margins are better with direct salesWebsite structure so that it’s easy for the Cyberdata team to make edits and adjustments to the final design.Target Audience are Resellers, Distributors and End Users Step 3: User Persona discovery with the team They have 3 different usersPoor customer service from the manufacturerLate product, unhappy resellersConfusing page layout Step 4: Creating Brand Guidelines Some Key Takeaways After doing research and understanding the users I created Brand GuidelinesSetting this up will streamline the process of designing the website and will act as a guideline for marketing as well. Step 5: Wireframes This was an iterative process. Every design starts with grey-scale mockups to make sure the flow is working. This flow gets tested with the team internally and reviewed by the client. Step 6: Final Mockups Some Key Takeaways This was a challenging problem to solve, as they have 3 different user personas.All 3 personas would interact with the website in slight different ways.We had to create various portals/flows to capture the attention of each user. Want to work together? Reach Out View more projects book a call