UX/UI

Website Redesign

Step 1:

Discovery Call

(Work in process)

Step 2:

After reviewing the recorded calls I've gathered all my notes.

Some Key Takeaways

Margins are better with direct sales
Website structure so that it’s easy for the Cyberdata team to make edits and adjustments to the final design.
Target Audience are Resellers, Distributors and End Users

Step 3:

User Persona discovery with the team

They have 3 different users
Poor customer service from the manufacturer
Late product, unhappy resellers
Confusing page layout

Step 4:

Creating Brand Guidelines

Some Key Takeaways

After doing research and understanding the users I created Brand Guidelines
Setting this up will streamline the process of designing the website and will act as a guideline for marketing as well.

Step 5:

Wireframes

This was an iterative process.

Every design starts with grey-scale mockups to make sure the flow is working.
This flow gets tested with the team internally and reviewed by the client.

Step 6:

Final Mockups

Some Key Takeaways

This was a challenging problem to solve, as they have 3 different user personas.
All 3 personas would interact with the website in slight different ways.
We had to create various portals/flows to capture the attention of each user.