.work experience
2025 - now
Dreww Media Inc.
Senior UX/UI Designer
I help brands turn more visitors into customers through strategic web design, UX, and conversion-focused landing pages. My role spans website strategy, design systems, CRO, and process optimization—creating digital experiences that not only look great but drive measurable business results. I also help improve internal workflows by building scalable design systems and introducing AI-powered processes that increase team efficiency and speed up production.
2024 - 2025
Sunbowl Systems Inc.
Lead Growth Designer
Helped reposition Sunbowl as a Shopify Growth Partner, increasing recurring clients by 40%. Led major Shopify builds (Delta, Chick-fil-A) and launched Sunbowl OS, reducing churn by 60%.
2023 - 2024
Perch Property Tech
Senior Product Designer
Drove a 30% market share increase through user testing and UX strategy. Streamlined the design system, cutting turnaround time by 40% and improving user satisfaction.
2019 - 2023
Freelance
Design & Business Consultant
Designed and launched digital experiences for small businesses and emerging brands, growing revenue by 50% on average. Delivered conversion-focused websites across multiple platforms and advised clients on strategy, scope, and positioning to improve ROI and long-term growth.
Before my digital career, I worked as a chef and restaurateur — an experience that taught me the value of systems, attention to detail, and creating experiences that truly serve people.
